The Ultimate Guide to the New Zealand Fitness Industry 2015

Finally, a Fitness Industry Guide just for the Kiwis. Get your FREE copy today for everything you need to know about the local fitness industry.

A comprehensive report by leaders in the fitness industry.

Competition in the New Zealand fitness industry continues to become increasingly competitive even as the growth in the number of facilities continue to outstrip the number of new gym or fitness members over the last few years. Find out what it will take to stay ahead of the game by understanding what members really want and what challenges clubs will face in the coming year.

MEMBERSHIP GROWTH RATES

Including number of new members in 2014 and membership renewal rates.

TOP 10 ISSUES FACING CLUBS

Projected and ongoing challenges in the fitness industry for 2015.

PERSONAL TRAINER TRENDS

How members hire for PT, duration of hire and their motivation.

TOP 3 MARKETING STRATEGIES

Clubs and fitness centers are now leveraging on digital and social media advertising for sales and marketing purposes.

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"The Australian and New Zealand Fitness Industry Survey is first class resource for the industry."


Lauretta Stace

CEO of Fitness Australia

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